What We Look for in Great Clients

And What They Get in Return

At IPM, we’ve helped brands of all sizes succeed on Amazon—from first-time sellers to established global businesses. Over two decades in the marketplace has taught us that success is a two-way street. The best outcomes happen when the agency-client relationship is built on shared values, mutual expectations, and a commitment to long-term growth.

So, what makes a great client? And just as importantly—what do great clients get in return?

What We Look For in Great Clients

Success on Amazon takes more than just having a great product. We partner best with brands that bring a foundational readiness for growth and a willingness to invest in doing things the right way. That means:

1. High-Quality Product Assets Clear, compelling product imagery is non-negotiable. We look for clients with high-resolution images that showcase the product from multiple angles, preferably supported by lifestyle photos and infographics. Product videos and Enhanced Brand Content (A+ Content) are even better—they elevate listings and boost conversion rates.

2. Well-Written Product Copy A powerful listing needs optimized, consumer-friendly copy. While we often support listing development, brands with a clear understanding of their product’s value proposition and target customer help accelerate our work and improve performance from day one.

3. A Realistic, Robust Advertising Budget Amazon is a pay-to-play marketplace. Brands willing to invest wisely in advertising—across Sponsored Products, Brands, and Display—gain visibility and drive momentum. We work with your budget to maximize ROI, but an underfunded approach often limits potential.

4. Inventory Reliability Nothing stalls growth like an out-of-stock listing. We work best with brands that can maintain steady inventory, or at least communicate clearly about supply chain constraints so we can adjust strategy accordingly.

5. Patience and Long-Term Perspective Amazon success is rarely instantaneous. It takes time to build traction, gain reviews, and optimize performance. We work with brands who understand that a strong snowball effect builds slowly but becomes unstoppable with consistent effort.

What Great Clients Get in Return

When brands bring these foundational elements to the table, we’re able to deliver exceptional value in return.

1. Full-Spectrum Expertise We manage every aspect of the Amazon journey—from product setup and keyword optimization to inventory planning and global expansion. Our team has experience across all Amazon marketplaces and with clients at every lifecycle stage, from new launches to brand roll-ups and Fortune 500 retailers.

2. True Partnership We’re not just a vendor—we’re an extension of your team. We align with your goals, communicate proactively, and care deeply about your long-term success. We don’t chase unsustainable spikes in performance—we build steady, profitable growth that lasts.

3. Constant Evolution The Amazon landscape is always changing. That’s why we continually invest in new tools, training, and internal reviews to stay ahead. With 20+ years of Amazon specialization behind us, we never rest on our experience—we refine it constantly to meet today’s challenges.

If you’re ready to grow your brand with an Amazon agency that knows the road ahead and is invested in your success, we’d love to talk. Let’s build something lasting—together.