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Apple Account Management and Marketing Services

 
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Account Management

Since 2004 we've been helping premium brands grow at Apple.

 

Apple's own product assortment is expansive, so there's limited space for third party products but plenty of competition for that space. Your product's feature set, interoperability with Apple products, software, and packaging will all be evaluated. We'll help you analyze the opportunity, provide guidance that will help improve your chances of success, prepare for each meeting, and get you in front of the correct teams at Apple.

Strategy and Execution

Compared to other retailers, Apple has many unique requirements.

For instance, if you develop electronic accessories for iPhone, iPad, or iPod that require the use of Apple licensed technology, you'll need to join the MFi Program and become MFi approved before you can get Apple store placement. Whether you have questions about channel management, margin requirements, packaging requirements, MFi contacts and requirements, or global supply chain options, our team can help.

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Distribution Relationships

Recently Apple has raised the bar relative to what's required for a direct sourcing relationship.

For most vendors Apple prefers to source through an approved distributor partner. Our team has distribution relatonships and we'll will help you establish contact and manage your product line with them in the Americas, EMEA, and APAC.

Content

Content on the Apple Online Store should be detailed but concise, highlighting the product features that best compliment Apple's own hardware and your product's functionality.

Our team will help setup, manage, and optimize your AOS (Apple Online Store) content to include tech specs, Apple compatibility information, what's in the box, and image and video content

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Planogram Diagramming

Need help determining how to most effectively plan your assortment to fit Apple's shelf space?

We can help with planning, package dimensions, planogram diagrams, and Apple packaging requirements.  If your packaging too large for Apple's shelves we may be able to offer suggestions that allow you to obtain retail store placement.

Packaging Guidelines

Our team understands Apple's specific packaging requirements and can help you prepare in advance to make sure your packaging is Apple planogram ready.

Shelf space is limited and placement requires compact packaging that will fit on Apple's shelves.

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Analytics and Reporting

The fun part starts when you've been told that you were selected for Apple store or online placement.

You'll need to ramp to Apple's initial buy quantities, understand how much product will be needed in each region, and deliver prior to the go live date. Once the product goes live we'll provide updates on sell though and in-stock levels including week over week, month over month, and year over year trend analysis by SKU. Our analytics team will provide customized weekly sell through reporting and assist with forecasting.