- IPM Rep
Why You Need an Agency Partner on Amazon
Trying to decide if you need an Amazon Advertising agency partner?
In 2021 IPM was selected as a member of the Amazon Advertising find-a-partner directory. The directory includes agencies and tool providers that have “demonstrated a high level of engagement and proficiency with one or more Amazon Advertising self-service ad products.”
“The days when we could expect new products or new-to-market brands to surface organically or perform well without a significant investment in Amazon Advertising are behind us” said IPM’s Chris Mason. “In many categories we are seeing that up to 40% of all sales are preceded by an advertising click. The absolute need for a well-planned, full-funnel ad strategy is the largest change we have seen in Amazon over the past 5-6 years.”
With more than 18 years of Amazon experience, IPM is a full-service agency that provides consulting, content, advertising, and analytics services for many large brands on Amazon.
You Know Your Brand. We Know How To Sell Your Brand On Amazon.