Imagine having a professional account management, advertising and analytics team that's worked with Amazon since 2004.
A team that helps with both strategy and execution. We're experts at Amazon and have long-term and deep relationships. We are an extension of your team, we speak Amazon's language, and we know what works.
Vendor Central Management
Amazon is unique and even the most experienced sales and marketing teams often struggle with the complexity of Vendor Central and under the size of their Amazon workload.
For Amazon Vendors, setting up products, building content, managing promotions, etc. is all managed through the Vendor Central portal. Whether you're dealing with annual vendor negotiations, buy box issues, advertising challenges, chargebacks, or international expansion, our team can help.
Seller Central Management
For brands who want their own Amazon storefront, Seller Central provides the tools to reach customers worldwide.
Pricing controls, Fulfillment by Amazon (FBA), Search Advertising, and detailed reporting can all help you put your best foot forward. Managing all of these tools and using them properly requires knowledge and experience. From setting up your account, to building out detailed content and advertising strategies, we will help you with everything you need to be a successful seller on Amazon.
PPC Search Advertising
Nearly 50 percent of U.S. online transactions take place on Amazon but 70 percent of Amazon customers never click past the first page of search results.
To capture the full potential of your brand and drive rapid sales growth you'll need a well designed search advertising strategy. We'll first ask about your goals and then take a data-driven approach to setting up and and managing the appropriate PPC advertising campaigns. Our Amazon advertising team will then approriately optimize ROAS using best of class software tools to help manage the dynamic bidding process.
Sponsored Display Advertising
When you're ready to expand your reach, we'll also discuss the benefits of Sponsored Display Ads to create a full-funnel ad strategy that leverages Amazon's demographic data and targets audiences based on shopping behavior.
Sponsored display ads help expand your reach to relevant audiences who are browsing or purchasing products, on or off Amazon, with ads that may appear on the Amazon home page, product detail pages, or shopping results pages as well as on third-party websites.
Brand Protection and Price Stabilization
The best content and advertising strategy will get you nowhere on Amazon if you aren’t in control of the buy box.
Our management team can advise on the appropriate channel management strategy and internet marketplace policies to give you the best box performance possible. We'll also use of best of class software tools to help report on and manage your buy box performance.
Analytics and Reporting
Meaningful analytics help us and help you to manage your Amazon business.
Our team has built a comprehensive reporting format, which together with our best in class software tools, makes spotting trends easy, helps inform actionable recommendations, and eliminates the need for you to search for specific data. Amazon is a data-driven company. So are we.
"IPM is the epitome of a first class operation. In every aspect this team delivers to a level beyond expectations....VTech's success at Amazon would not have been possible without the talent of IPM. Your group raised the bar to a level that I never thought to be achievable."
-Zach Traina, VTech
Amazon US, Canada, and Europe
When you're ready to expand outside of the United States we can help.
Our team has experience across the globe with Amazon and can help standardize content, advertising strategy and execution, and brand stores across Canada, the UK, Germany, France, Spain, Italy, the Netherlands and Sweden.