Unlocking Growth with Amazon Posts

Opportunities, Advantages, and Best Practices

Amazon Posts are an underutilized but powerful tool in a brand’s toolkit—offering a way to build visibility, engage shoppers, and reinforce brand identity, all within the Amazon ecosystem. Best of all, they’re currently free for Brand Registered sellers.

What Are Amazon Posts?

Amazon Posts are visual, social-media-style content feeds that appear on product detail pages, within a brand’s store, and in category-based feeds. Each post includes an image, a caption, and links directly to the featured product.

Think of it as Amazon’s version of Instagram—designed to catch shoppers' attention as they browse and inspire product discovery without leaving the site.

Why Use Amazon Posts?

• Free, High-Intent Visibility Posts are automatically distributed by Amazon based on relevance, helping your content reach new audiences. Since they appear during active shopping sessions, they often capture highly motivated consumers.

• Boost Brand Awareness Use Posts to showcase lifestyle imagery, product use cases, or your unique brand voice. Over time, this helps customers recognize—and trust—your brand.

• Support Conversion Without Ad Spend While not a replacement for paid ads, Posts work alongside them to create a more engaging shopping experience that drives clicks and product page visits.

Best Practices for Amazon Posts

• Post Consistently: Aim for 3–5 Posts per week to maintain visibility.

• Use High-Quality, Lifestyle Images: Avoid plain product shots—focus on use in real life.

• Write Engaging Captions: Treat it like social media—keep it friendly, informative, and brand-aligned.

• Monitor Performance: Use Amazon’s metrics to track engagement and optimize content over time.

Amazon Posts are a free, brand-building channel with meaningful impact. At IPM, we help brands craft post strategies that drive discovery and fuel growth. Ready to turn browsers into buyers? Let’s get your Posts working for you.