Amazon is overriding our retail prices below MAP on Vendor Central. How do we regain pricing control?

Amazon rarely lowers 1P retail prices arbitrarily, its automated price-matching algorithm is responding to price undercuts identified on external channels (such as Walmart, authorized distributors, or DTC promotions). Regaining pricing control requires identifying and resolving the root-cause price leakage across external retail networks. If automated price suppression persists on specific SKUs, strategically shifting those products to a controlled 3P model restores direct control over Minimum Advertised Price (MAP) enforcement.